We’ve been doing beauty differently for 135 years. 

Pioneering in listening to women’s needs and speaking out for them. Standing for what matters to them. Supporting their endeavours.

We’re a company that connects people through beauty, sharing passion, innovation and expertise - affordably. 

We use the power of beauty to transform women’s lives for the better. 

Our story
A history of championing women

Our founder David H. McConnell was a progressive pioneer, an impressive visionary, a courageous game-changer, and above all, a champion of women.

But he didn’t set out to create a beauty company. He was a travelling book salesperson who offered beauty products as a gift. He soon realised customers were more interested in the free perfume samples than the books. 

From a small New York City office, McConnell mixed our first fragrances himself, and recruited a team of women to be sales Representatives. 

It was a radical business model in 1886, but McConnell believed in the power of community, and was passionate about giving women economic freedom. 

Our Representatives 

A network of millions of Beauty Advisers

We believe in creating flexible opportunities for people to earn and learn; on your own terms and in your own way. Our Beauty Advisers are their own boss, with flexibility over their schedule and business goals.

Some of our Beauty Advisers are full-time beauty entrepreneurs, others are part time beauty enthusiasts, selling Avon alongside a full-time job, and some are simply beauty fans who want direct access to the latest beauty trends.